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GECK

Design system

Typography & Brand Kit

Geck marketing brand kit—typefaces, type scale, colors, buttons, inputs, and surface patterns used across the site.

Typefaces

Self-hosted via Fontsource. Four roles cover lockups, UI, accent display, and mono facts.

  • Display / brand lockups

    Syne var(--font-display)

    GECK Agentic

  • Body / UI

    Plus Jakarta Sans var(--font-sans)

    Help AI agents find and recommend your brand

  • Accent display

    Nanum Myeongjo var(--font-serif)

    Measurable Growth

  • Mono / facts

    Geist Mono var(--font-mono)

    25% · $1T · AEO

Type scale

Display tracking is slightly tight (−0.02em). Never skip heading levels.

  • H1 accent

    clamp 3–8rem · Nanum ExtraBold

    Measurable Growth

  • H2

    2–3rem · Jakarta Medium

    Section title

  • H3

    1.75–3rem · Nanum ExtraBold

    Solution card title

  • Body

    1–1.25rem · weight 500

    Help AI agents find, recommend, and transact with your brand across ChatGPT, Gemini, and AI search.

  • Meta

    0.875–1rem · weight 500

    Work with · Last updated · Section chip

Colors

Tokens live in globals.css and mirror DESIGN.md.

  • Deep Forest Ink

    #0E1A16

    --ink

  • Soft Canopy

    #24332C

    --ink-soft

  • Pure Panel

    #FFFFFF

    --surface

  • Electric Signal

    #344FFE

    --electric

  • Electric Deep

    #2A3FD6

    --electric-hover

  • Spark Orange

    #FE7743

    --spark

  • Forest Accent

    #1A6B4A

    --forest

  • Neutral Mid

    #3D3D3D

    marketing grey

  • Neutral Soft

    #6B6B6B

    muted labels

  • Muted Fern

    #5C6B63

    --muted

  • Dim Leaf

    #8A968F

    --dim

  • Border Moss

    #D9DFD8

    --border

  • Danger Clay

    #C44040

    --danger

  • Warn Amber

    #B86E12

    --warn

Buttons & actions

Marketing CTAs are pills. Utility controls on interior forms use 10px radius. Ghost links stay editorial.

Primary
bg-electric · text-white · rounded-full · hover electric-deep
Secondary
border #A7A7A7 · text #3D3D3D · hover electric border
Icon submit
circular electric · white bar glyph
Ease
180ms cubic-bezier(0.22, 1, 0.36, 1)

Inputs

Hero field is a full pill with hard shadow. Interior forms keep the 10px radius.

Hero brand field

Interior form field

Surfaces & chips

No cards in the hero. Interactive or carousel units may use Pure Panel panels with light borders and optional hard shadows.

25%

Stat card · hard shadow

$1T

Emphasized · electric wash

Section chip

AISystems

Design rules

  • One composition in the first viewport: brand, headline, support line, CTA, atmosphere.
  • One job per section — one H2, one short support line, then content.
  • Prefer citation ready facts in SSR HTML; keep critical copy extractable without JavaScript.
  • Change visuals in DESIGN.md and mirror tokens in globals.css together.